Copyright thehindubusinessline
Tata AIA Life Insurance Company (Tata AIA) has launched an Underwriting Rule Engine (URE), which is a blend of machine learning, Gen AI, and big data analytics that automates the traditionally slow, paper-heavy underwriting process. When a consumer applies for a policy, URE instantly analyzes their data, including medical history and lifestyle information, cross-referencing it against pre-programmed rules to assess risk. Based on this analysis, it generates a real-time risk assessment and approves or rejects the application, eliminating manual intervention and significantly speeding up processing. Additionally, URE uses AI-driven reflexive questioning during tele-medical exams to gather precise health data, reducing the need for physical tests and minimising delays. This results in a faster, smoother, and more efficient experience from application to approval. “The introduction of the Underwriting Rule Engine marks a significant leap in our digital transformation, enabling faster, more consistent, and scalable underwriting decisions, aligned with our core philosophy of consumer obsession,’’ Sanjay Arora, Chief of Operations, Tata AIA Life Insurance said in a release on Wednesday. Traditionally, underwriting involved multiple manual steps, medical tests, and long waiting periods. With URE, Tata AIA has revolutionized the process, ensuring a seamless experience for consumers. Now, consumers can benefit from faster approvals, less paperwork, fewer medical tests and more transparency, the company said. Published on October 29, 2025
