Copyright Adweek
Adtech titan The Trade Desk will swap its longtime chief revenue officer Jed Dederick for Anders Mortensen on Nov. 4, the company announced Tuesday. Mortensen, an adtech veteran and newcomer to the company, most recently served as a managing director and vice president at Google, where he helmed U.S. lead generation efforts. In his new role at The Trade Desk, he’ll report directly to CEO Jeff Green, focusing on “ensuring [the company’s] global commercial strategy harnesses the full power of Kokai, Koa AI and industry innovations such as Unified ID 2.0 and OpenPath,” Mortensen said in a statement. “I’m excited to join Jeff and the team to accelerate this new era of growth, particularly within high-ROI channels like Connected TV and Retail Media,” he added. In a statement, Green expressed optimism that Mortensen will provide the company with new tools for scaling its go-to-market efforts. He said: “By combining TTD’s unparalleled vision for the open internet with Anders’ passion and discipline for growing businesses, I’m extremely confident in our ability to scale our business and the open internet to heights never seen before.” Dederick had been at The Trade Desk for more than 13 years, holding the CRO title since January of last year. He will aid Mortensen in his transition into the role through the end of 2025, the company said. “I look forward to cheering [Mortensen] and the company on in the years ahead,” Dederick said. Green expressed gratitude for Mortensen’s many years at the company, saying: “Jed joined The Trade Desk when we were less than 20 people with zero revenue, and he has been instrumental to much of the company’s go-to-market success as we have grown to become the world’s largest independent demand-side platform serving the world’s largest agencies and brands. We are incredibly thankful for his many contributions to our growth, our culture and his unique ability to build and grow relationships with leading marketers around the world. I know he’ll continue to be one of our biggest supporters.” The company, which did not offer additional comment, will report its Q3 earnings Nov. 6. The Trade Desk has said it is targeting a quarterly revenue of $717 million, which would represent 14% year-over-year growth. Last quarter, the company reported $694 million in revenue, beating Wall Street estimates, but missed on earnings per share.
