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A person familiar with the matter told Reuters the two sides were in talks over a deal but did not provide further details. Sign up here. The deal could value ITV at around $2 billion and leave the company with its studios division, Bloomberg reported. Comcast and ITV did not immediately respond to Reuters' requests for comment. ITV said earlier in the day that its advertising revenue would be 9% lower in the last quarter of 2025, reflecting a pullback by advertisers after the government put Britain on notice of tax rises in the budget later this month. Reporting by Amy-Jo Crowley and Mihika Sharma; Editing by Alan Barona
