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Purple Tuesday trains businesses and organisations to improve their accessibility and inclusion standards in shops, restaurants and public spaces. Campaigners gathered in Piccadilly Circus in central London to watch the screens turn purple to celebrate Purple Tuesday, which is also marked in several other countries. Mr Adams told BBC London: "In terms of the disability population, wheelchair users comprise 8%. "So we need to think about how businesses can support the other 92% - people with mental health, neurodiversity, long-term health conditions - where some of the accessibility changes that are required aren't physical ramps and lifts but are more mindset changes that actually cost very little or nothing." Jamie Kerroosh, chief healthcare officer at Boots' Piccadilly shop, said the health and beauty retailer had partnered with Purple Tuesday in the past year to make improvements to increase accessibility. He told BBC London: "We have done British Sign Language training for all of our colleagues - 52,000 people now with a bit more ability to talk to all of our customers, just simple phrases but still showing a warmer welcome. "We have partnered with Purple to work on some inclusive packaging. "That means for those customers that have got either physical challenges or those neurodivergent customers, we now have a bit more understanding through some research we did with Purple on how we can make opening products, using products a little bit easier."
