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Johnnie Walker Blonde, the latest addition to the iconic whisky brand’s portfolio, made a standout appearance at the 2025 Lagos Cocktail Week, held at the Balmoral Convention Centre. The seven-day event brought together mixologists, cocktail enthusiasts, and lifestyle influencers for a celebration of creativity and flavour. Johnnie Walker Blonde, known for its smooth and light profile, featured prominently in highballs and long drinks that highlighted its playful and modern character. According to Oyetola Akereledolu, Brand Manager for Johnnie Walker – South, West & Central Africa, the new expression represents a fresh approach to whisky culture. “Blonde is rewriting the rules of cocktail culture, and we at Diageo are here for that. “Johnnie Walker Blonde is all about reimagining whisky for a new generation, one that’s disruptive, curious, and knows how to have a good time, Akereledolu said. Throughout the week, guests participated in live mixology sessions led by award-winning bartenders, interactive whisky tastings, and influencer-led engagements. The activation highlighted Johnnie Walker’s effort to make whisky more approachable and relevant to younger, social audiences. From the first pour to the final photo, Johnnie Walker Blonde’s presence captured the energy and vibrancy of Lagos, reinforcing the brand’s commitment to innovation and connection within contemporary drinking culture.
