Copyright Adweek
Mel Edwards, global president of VML, will retire in late spring 2026 after more than three decades in the advertising industry, the agency confirmed to ADWEEK. Her decision marks the culmination of a career defined by client partnership, creative excellence, and a lasting impact on WPP’s global network. Edwards played a pivotal role in the integration of Wunderman Thompson and VMLY&R to form VML, shaping the connected culture of the new agency and expanding its technology and creative capabilities. Under her leadership, VML has become a global network known for its award-winning creativity and robust digital expertise. “Mel has been a phenomenal leader, partner and friend, helping to shape VML’s global network over the last two years,” said Jon Cook, global CEO of VML, in a statement. “Her strategic vision, energy, and authentic leadership have touched so many people around the world. I am grateful for her friendship and her unwavering commitment to making VML what it is today.” “My decision to retire next year has given me time to reflect on the incredible journey I’ve had—one filled with inspiring colleagues, clients, and friends from every corner of the world,” Edwards said. “I am so proud of the connected culture and expansive offerings that Jon and I have recently built together at VML. Our ability to be strategic partners with clients across both creativity and technology is truly differentiated. I’m excited to see how VML accelerates even further in the years to come.” In an internal memo reviewed by ADWEEK, Cook praised Edwards’ partnership and her role in building VML’s culture following the merger, calling her “a phenomenal leader across Wunderman, Wunderman Thompson, and ultimately VML.” He said she will remain with the agency through 2026 to transition responsibilities before officially retiring. Edwards’ departure follows several years of transformation across WPP’s creative network, as the holding company continues to unify its agencies and invest in technology through platforms like WPP Open Pro. Her exit comes amid ongoing leadership shifts across the group, including at AKQA and Ogilvy, as WPP leans into data, AI, and connected creativity. Cindy Rose, CEO of WPP, added: “On behalf of WPP, I want to thank Mel for her leadership, loyalty, and passion over the last 13 years. Her influence and impact have shaped how we partner with our clients every day and her legacy will be felt well into the future. We wish her an amazing next chapter when it begins in 2026.”
