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UK’s Norton Motorcycles owned by TVS Motors’ plans to reveal its all-new range of motorcycles later this year at EICMA (Esposizione Internazionale Ciclo e Motociclo), an international motorcycle event, to be held in Milan in November. It will be led by the new superbike and heralding a new design philosophy and a reimagined brand identity, says a stock exchange announcement The company has revealed the first official design sketch of its all-new flagship superbike to be manufactured at the company’s Solihull headquarters. The sketch, by Norton’s Head of Design, Simon Skinner, also offers the first glimpse of a new modern design philosophy under the advisory of Professor Gerry McGovern. TVS Motor said that over £200 million has been invested to date in its Solihull HQ and says it intends to support the brand’s long-term growth. Norton has already seen the workforce increase by 25 per cent since the start of 2025 in readiness for a new era of global expansion, says the company statement. Commenting on his advisory role to Norton, Professor McGovern said, “As a creative leader, the person you partner with on the business side is critical. What I admire about TVS Motors’ Chairman Sudarshan Venu is his visionary mindset. He reminds me of a young Mr Tata and working with him was part of the appeal. Together, we developed the Resurgence strategy: a new design direction and brand identity, to be led by a range of motorcycles launching later this year.” Professor McGovern remains Chief Creative Officer at JLR, the global business he has led creatively for many years. Norton’s Head of Design, Simon Skinner, said, “What we’ve designed, and what has been meticulously developed across the company’s engineering team, is a range of motorcycles that I’m sure is going to both surprise and delight the world. It’s a new direction, for sure, but one that is sensitive to what has gone before, blending our rich heritage with a bold new future. Today’s sketch is just a taster of what is to come, and I cannot wait to reveal more of our Resurgence strategy in November.” Norton Motorcycles, founded in 1898 as a manufacturer of fittings and parts to the two-wheel trade. Norton Motorcycles went on to become one of the most iconic British motorcycle brands, manufacturing famous models such as the 650SS, Atlas, Commando, Dominator, Manx and Navigator. At the time of filing this report, stock price of TVS Motors on the NSE was trading at ₹3,649.90, down by ₹8.40. Published on October 23, 2025