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Torrevieja is set to transform one of its most iconic beachfronts. On October 31, 2025, the Ayuntamiento de Torrevieja officially opened the tender process for the comprehensive re‑urbanisation of Playa de Los Locos, marking a significant investment in urban planning, tourism infrastructure and public space. The initiative reflects the municipality’s commitment to modernising the town’s coastal areas and improving the experience for residents, visitors, and local businesses alike. The Scope of the Project According to the announcement, the re‑urbanisation will focus on creating a spacious, pedestrian-friendly promenade along the beachfront, enhancing the connection between the town and the shore. The works are designed to improve circulation, ensure comfortable movement for large numbers of visitors, and provide areas for leisure and recreation. The project also includes measures to revitalise the surrounding public spaces, ensuring they are attractive, accessible, and adaptable for both community activities and tourist enjoyment. This redevelopment will not only improve the aesthetic appeal of Playa de Los Locos, but also its functionality. By reorganising walkways, seating areas, and access points, the promenade will offer a modern, safe, and pleasant environment for walkers, families, and cyclists. Why It Matters for Torrevieja Playa de Los Locos is one of Torrevieja’s busiest and most beloved beaches, drawing residents and tourists throughout the year. The re‑urbanisation represents a long-term investment in the town’s infrastructure, aiming to boost tourism, local commerce, and the overall attractiveness of the seafront. With improved spaces and a renewed pedestrian promenade, the project will strengthen the link between the town centre and the beach, enhancing the public realm and supporting small businesses along the promenade. Furthermore, the project is expected to encourage sustainable mobility by prioritising pedestrian movement and potentially reducing vehicle congestion near the beach area. By modernising this key coastal corridor, the Ayuntamiento de Torrevieja is taking steps to ensure the beach remains a vibrant, safe, and attractive destination for years to come. Looking Ahead With the tender now officially launched, construction companies have the opportunity to submit their proposals. Once a contractor is selected, the project will move into the delivery phase, transforming Playa de Los Locos into a modern and dynamic beachfront space. For locals, visitors, and the tourism sector, the re‑urbanisation promises not only an aesthetic upgrade but also practical improvements that enhance daily enjoyment of the beach. As the works progress, Torrevieja is poised to unveil a renewed seaside corridor, blending modern urban design with the town’s natural charm and reinforcing its status as a top coastal destination.
