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Key Points Goop's 2025 Christmas Gift Guide mixes luxurious, unique, and eyebrow-raising items. Products range from a $12 hot sauce to a $16,500 Hermès bag and $70 pasta water candle. Goop's niche is playful luxury, generating buzz with extravagant and unexpected holiday gifts. The holidays are fast approaching, and that means one thing for fans of Gwyneth Paltrow’s lifestyle brand: the arrival of the annual Goop Christmas Gift Guide. Every year, the curated collection of luxurious and often head-scratching items creates a massive buzz online, and 2025 is no exception. This year’s list drops a mix of the outrageously expensive and the unexpectedly domestic, giving everyone something to talk about. The ‘Wait, What?’ Wellness and Kitchen Finds The collection wouldn’t be Goop without items that stop shoppers mid-scroll. The standout is a $70 Pasta Water Candle. The candle is inspired by the starchy water used to cook spaghetti. For the gourmand who has everything, the home section also offers a $700 teapot, a $491 cocktail shaker, an extra virgin olive oil for $299, and a salt and pepper mill set priced at $320. Wellness enthusiasts are also catered to with some big-ticket items alongside Goop’s signature playful products. Shoppers can find a folding Pilates reformer for $2,800, a full body red light mat at $1,199, and a $98 double-sided vibrator. There’s also orgasm balm for $40, sleeping glasses at $60, and healing hot chocolate for $40. Budget-Friendly Buys to Break the Internet Despite the five-figure price tags, there are plenty of gifts for fans looking to grab a piece of the Goop magic without completely emptying their wallets. The least expensive item in the entire guide is hot sauce for $12. Other items under the $50 mark include a green and gold toothbrush for $24, a scrunchie ornament at $34, ballet grip socks for $18, and houseplant potting soil at $19. For the perpetually prepared, there’s a comb keychain available for $42. Jewels, Leather, and the Ultimate Splurge For the high-rolling gift-giver, Goop has truly delivered a roster of fantasy presents. Topping the investment list is a Hermès Multi Togo Kelly Bag priced at a staggering $16,500. Not far behind is a sophisticated Cartier watch coming in at $5,133, and a $1,400 ashtray. For those who enjoy a stylish home game night, there’s a chic $300 backgammon set. The fascination with the annual Goop guide is not limited to 2025’s pasta water candle. The brand has cultivated a loyal readership—and generated consistent media coverage—by pushing the boundaries of holiday gift giving. Past years have included some truly headline-grabbing items that define Goop’s playful luxury niche. The 2024 list featured a loaf of bread for $65 and a home sauna priced at $3,900. In prior years, the guide offered a $535,000 mini yacht, $10,500 Chanel sled, a $37,290 indoor children’s playground. See the full 2025 gift guide here.
