Copyright Business Insider
They make you feel like you're walking on a cloud. You can wear them with a suit or with jeans. They'll earn you street cred with finance bros. The catch? They're $1,100. Zegna's Triple Stitch shoes have unofficially become Wall Street's hottest footwear, exploding in popularity in recent years amid the quiet luxury movement. Apple CEO Tim Cook sports them. CNBC host Andrew Ross Sorkin told BI he wears them too, and that he sees them everywhere. The Wall Street Journal proclaimed a few years back that they're the most-worn shoes on private jets. But they're not only popular with the uber-rich. Sales associates at multiple Zegna locations in Manhattan said that they have a wide age range of financial industry clients. Are they really worth the hype? Eager to see for myself, I went to the brand's global store on 57th Street in New York City to try on a pair. My review, in short? They're absolutely worth the money. If you're the type of person who is OK with dropping a rent payment on some sneakers, at least. I didn't love their plain look initially, but how they feel on your feet completely changes your perception of them. I'm usually a size 11.5, but the folks at the store said they recommend going a half-size up. They come in 30 different color options — I went with a black and white scheme. They were easily the most comfortable pair of shoes I'd ever worn. After being made a convert, I decided to head out and try to spot a pair of them in the wild. Given that it was rainy, I was doubtful I'd find anyone. But within minutes, as I approached Park Avenue, there was a pair walking right at me. Related stories Business Insider tells the innovative stories you want to know Business Insider tells the innovative stories you want to know A visitor from Charleston, South Carolina, said he had his custom-made last year and picked up three pairs. "I love them," he said, before asking: "Are you gonna buy a pair?" I'll have to save up first, I told him.
