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Deals of the Week 2:33PMTuesday, October 28th, 2025 In the know quiz Set your local weather Breaking News Courts & Law Courts & Law Courts & Law Courts & Law South Australia Western Australia Northern Territory Breaking News North America US Politics South America Middle East UK Politics Health Problems Mental Health Inspiration Weight Loss School Life Restaurants & Bars Food Warnings Relationships The Sealed Section Family & Friends Fashion Shows Fashion Trends Face & Body Cosmetic Surgery True Stories Lifestyle Videos Travel Ideas Short Breaks Food & Drinks Destinations North America New Zealand Middle East Central America South America Travel Advice Tips & Tricks Accommodation Australian Holidays Northern Territory South Australia Western Australia Travel Videos Entertainment Celebrity Life Hook Ups & Break ups Celebrity Photos Celebrity Kids Celebrity Deaths Celebrity Style What To Watch Morning Shows Current Affairs Upcoming Movies Movies Reviews Music Festivals Books & Magazines Golden Globes Entertainment Videos Social Media Mobile Phones Home Entertainment Archaeology Environment Climate Change Sustainability Natural Wonders Motoring News On the Road Technology Videos Cost of Living How to Save Salary Secrets Personal Finance Superannuation Australian Culture Power & Influence Inside Parliament Gig Economy Breaking News Manufacturing Other Industries Australian Economy World Economy Interest Rates Federal Budget Australian Markets World Markets Australian Dollar Cryptocurrency Real Estate Sydney & NSW Melbourne & VIC Adelaide & SA Cricket Live Scores V8 Supercars Sports Life American Sports Paralympics Horse Racing Expert Opinion More Sports Sport Videos Sales & Deals Home & Appliances Health & Wellbeing Motoring News $1m bid for X-rated number plate This sexy status symbol has triggered a colossal seven-figure bidding war among car enthusiasts, the super wealthy and keen collectors. David McCowen @davemccowen less than 2 min read October 28, 2025 - 11:17PMMotoring 15 Comments Share via Email Share on Facebook Share on Whatsapp Hören Sie sich diesen Artikel an Copied URL to clipboard Tesla owners furious with Elon Musk's FSD promises Broken promises surrounding Tesla's Full Self-Driving claims have upset the company's fan base, as James Chung reports. An Australian car enthusiast has paid $1.25 million for the right to display the NSW number plate “69”. The plate attracted a bidding war with some 69 people bidding in an online auction hosted by Collecting Cars. Lee Hallett, Asia-Pacific head for the auction house, said it was a “great coincidence” that the plate and number of bids shared the same digits. “But it’s no coincidence it sold for $1.25 million,” he said. “Collecting Cars has seen a surge in the sale of Australian heritage number plates, especially two-, three- and four-digit plate combinations. “Sales like this low two-figure combination are particularly sought-after. This was Collecting Cars’ ninth heritage number plate auction in this ongoing series and sales remain strong.” Bidding on the heritage number plate, sold by online auction at Collecting Cars, started from $100 a week ago before rocketing to the moon. How the plate might look at your car. Customers quickly pushed bidding to $100,000 within hours, before it shot to $969,696 and remained there for several days. MORE: Ominous sight just metres from Aus air base Bidding has reached the cool $1 million mark. Now bidding has topped $1 million ahead of the auction ending Tuesday night. Despite the massive sum, the plate is unlikely to top the recorsum paid for an Australian number plate, which is the $11.5 million fetched by NSW heritage plate “1” in January 2024. Copied URL to clipboard Racing school with Porsche Bathurst legends teach advanced driving at the Porsche Track Experience,... Heritage number plates have become an investment class of their own in recent years, with auction houses regularly offering collectable single or double-digit plates. Many of Australia’s wealthiest families have rare or collectable plates on cars, often passed from generation to generation. MORE: Car giant’s backflip over Aus’ money worries NSW number plate no. 69. The sum paid for this plate, which would stretch beyond $1.3 million once a buyer’s premium is included, is enough to take home just about any new car in Australia. More Coverage China’s ‘design theft’ hits the road in Aus Aussies don’t want these cars: Toyota James Chung And it is more than the average house price across Australia. However, the plate is unlikely to be hidden away in a safe-deposit box. It’s likely to be worn proudly as a “flex” at car shows, where it may end up affixed to a brightly-coloured Lamborghini or Porsche in the near future. Join the conversation (15 Comments) Add your comment to this story To join the conversation, please log in. Don't have an account? Join the conversation, you are commenting as More related stories Motoring News Speed icon does the unthinkable Motoring icon Porsche is going bigger, faster and more expensive than ever and it is worth the wait. If you can handle it, that is. Motoring News Ominous sight just metres from Aus air base Hundreds of Chinese-made smart vehicles are being stored next door to Australia’s biggest military base as security experts have called for urgent action. Motoring News ‘Crazy’: Fury over Musk’s ‘Mad Max’ move Elon Musk might have finally gone too far this time, with authorities launching a probe into his latest ‘crazy’ antics. Registration In The Know Quiz Newsletters Competitions Welcome to news.com.au Code of Conduct Help and Support General Feedback Advertise with us Standards of Practice Licensing & Reprints Our News Network The Daily Telegraph The Courier Mail Our Partners realestate.com.au CODE Sports A NOTE ABOUT RELEVANT ADVERTISING: We collect information about the content (including ads) you use across this site and use it to make both advertising and content more relevant to you on our network and other sites. Find out more about our policy and your choices, including how to opt-out.Sometimes our articles will try to help you find the right product at the right price. We may receive payment from third parties for publishing this content or when you make a purchase through the links on our sites. 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