Copyright Bloomberg
Saudi Arabia’s national carrier has unveiled a clothing collection that blends streetwear with corporate merchandise, an unusual fashion foray for an airline whose business model has long mirrored the country’s strict moral and religious codes. Saudia’s lifestyle brand consists of a range of tracksuits, dresses, and college jackets featuring green and blue hues that pick up on the airline’s livery, and emblazoned in large-font “SV” lettering — the carrier’s official designation code. Saudia presented the items at Riyadh Fashion Week this week and plans seasonal drops in the future, though it hasn’t revealed any prices for the gear.
