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QMS NZ/MediaWorks, Spark and PHD Aotearoa have joined forces to launch a citywide out of home campaign across Auckland. The new “It’s better with Spark” campaign is a bold statement on the scale, innovation and personality of the brand – and underscores why OOH media is the ultimate platform for building mass awareness and forging community connections, says Spark. Adopting a multi-format OOH strategy, Spark’s uses QMS’s expanded Auckland Transport network to achieve mass reach and embed the brand into Aucklanders’ daily lives. Connect at every touchpoint Double-decker buses on the Northern Express, along with station takeovers at major Auckland Transport hubs – including Britomart, Newmarket, Manukau and New Lynn – plus bus backs, roadsides and kerbsides, are being used to engage commuters across the city. Hannah Bay, Spark NZ brand experience chapter area lead, says: “The scale of this campaign is unlike anything we’ve launched in Auckland for some time. “We’re proud to align with an OOH partner that shares our passion for innovative brand-building, bringing Spark’s new ‘It’s better with Spark’ campaign to life in bold, engaging ways that connect with audiences at every touchpoint.” OOH takeover PHD Aotearoa group business director Kelly Badland says: “This extensive OOH takeover was meticulously planned to align seamlessly with Spark’s new brand platform. “By applying movement patterns alongside demographic insights, we crafted a strategy that provides a powerful canvas for mass connection. By leveraging QMS NZ’s citywide scale, we have created a campaign with undeniable impact and a physical presence that demands attention across every key touchpoint in Auckland.” QMS NZ/MediaWorks group trading officer Gerhard Simanke adds: “Partnering with Spark and PHD Aotearoa to deliver this campaign perfectly demonstrates the capability, scale and impact our brand-new Auckland Transport network can deliver. This campaign showcases our ability to create intelligent and out of the ordinary outdoor executions that connect with Aucklanders from end to end.”
