Copyright International Business Times
For Pryme, innovation has always been about solving real problems for real people. As CEO Edoka Idoko explains, "The company's focus is on helping small businesses and freelancers thrive, rather than just transacting." That focus has guided Pryme from its origins as an e-commerce venture in 2016 to a fintech company operating across Nigeria and the UK. Today, Pryme is reimagining what financial technology can mean for entrepreneurs: a platform where artificial-intelligence agents can manage everything from customer service and social media to content creation and financial administration. At its core, Pryme's mission is to make growth and global reach attainable for small businesses that might otherwise be limited by resources. "We know what it's like to have the vision but not the hands to execute," Idoko says. "Our goal is to provide those hands through technology that is intelligent, affordable, and accessible." Each of Pryme's AI-powered agents is designed to act as a virtual team member. A personal-assistant agent can schedule calls, send reminders, join virtual meetings, and even manage inboxes and note-taking. The social-media manager agent can analyze brand tone, build content calendars, respond to engagement, and connect with prospective customers. For freelancers or small business owners juggling multiple roles, the idea of having an always-on, always-responsive digital team can be transformative. Pryme's approach to automation is deeply human-centric. Rather than replacing people, its agents amplify their productivity. "The agent is only as intelligent as the person training it," Idoko notes. "It's like football, the team is only as good as its coach." The company envisions a world where technology scales effort rather than erases it, bridging the gap between ambition and execution. Pryme thinks about the value instead of transaction volume and implements that logic by investing in business productivity first. "Every fintech company wants clients that transact," Idoko says. "But few ask what those businesses need to generate those transactions in the first place. We decided to start there." According to Idoko, this shift toward productivity as the new foundation of finance reframes intelligence as the new global currency. As he explains it, the coming years will reward adaptability and cognitive capability as much as capital. According to Idoko, Pryme's ecosystem of AI agents is built for that future, one where success will depend less on manpower and more on how intelligently tasks are executed. The company's upcoming platform launch underscores that belief. Through an interface designed to feel conversational and intuitive, users can chat with their accounts, initiate payments, and receive contextual feedback. "We believe no app should have too many clicks," Idoko adds. "With AI, your account should talk back to you, advise you, and help you make better decisions." Beyond the technology itself, accessibility remains a defining principle. Each AI agent will be available through affordable monthly subscriptions, making enterprise-level capability available to businesses of virtually any size. Idoko is clear that this is about inclusion rather than exclusivity. "At an affordable price, a founder can have a full team, from compliance to content," he says. For Idoko and his team, the vision is about both building a fintech product and building resilience in an economy that increasingly rewards speed, adaptability, and creativity. Pryme's work demonstrates that when intelligence is made accessible, innovation is sure to follow.
