Copyright International Business Times
There's a certain elegance to the way Eye Studio builds brand identities. In a world that demands attention, Eye Studio attempts to earn it through balance, detail, and a visual logic that makes even the simplest frames feel intentional. Keeping creativity as the bedrock of its business, this Dubai-based creative marketing boutique and production agency builds visuals designed to invite viewers to slow down and see, not just what's in front of them, but what it means. From its earliest projects, Eye Studio has moved with a distinct sense of purpose, blending cinematic composition with brand intelligence. Founded in 2017 by mother-daughter duo Simrrun and Juhi Rupani, the studio's growth has been organic yet deliberate, shaped by an instinct for design and a belief that storytelling should be both strategic and sensory. Over the years, that philosophy has built a team of filmmakers, designers, and digital artists whose work now spans industries, unified by a shared commitment to visual integrity. Today, Eye Studio stands at the confluence of cinema, design, and digital strategy, crafting narratives that feel both intelligent and intuitive. "We want to help brands understand who they are, what they want to say, and how they want to be remembered," Juhi says. The creative agency offers a full spectrum of services, from campaign materials and CGI to social media marketing and AI-driven storytelling, each guided by the same thoughtful approach. Its client roster includes global icons like Pepsi, Red Bull, Lancôme, L'Oréal, and Elemis, as well as regional establishments such as Four Seasons, Hutong, Raffles, Harvey Nichols Kuwait, and Michelin-starred Orfali Bros. "We don't pitch," Simrrun and Juhi explain. "We don't believe in throwing ideas just to impress. We take the time to understand the client, their tone, their aesthetic, and then we build something that fits, like couture, but for brands." Eye Studio carries out a process rooted in flexibility. Each project begins with an in-depth study of the brand's core personality, its rhythm, color, and pulse. Once it has the brand's visual identity in hand, it begins crafting moodboards, storyboards, and tone strategies, which are meticulously developed in-house. "We begin crafting content as per the approved moodboards that look beautiful, feel intentional, and translate their vision accurately, crafting it to build real impact," Simrrun says. "Whether it's a seven-hour shoot or a months-long digital calendar rollout packed with illustration and graphics, we pull out all the stops to create a consistently immersive, educational, and deeply collaborative output." While the company itself turns away from the concept of virality, it's emboldened by the serendipitous moments it has encountered online. One of these moments was when a CGI-led visual of a gigantic Barbie doll they created, reimagining pop culture through an artistic lens, amassed over three million views and earned global recognition. "Viral is a small word," Juhi and Simrrun say. "We were all over the place. It was totally unexpected." The project reflected Eye Studio's targeted effort to become one of the region's innovative creative houses, leveraging technology to serve art. "We've been experimenting with AI for a year and a half now," Simrrun shares. "But we see it as an assistant, not an answer. AI can't replace the human eye, the emotion, the intuition. We treat it like salt. It enhances, but it never defines the dish." This philosophy is at the heart of Eye Studio's operational process: a seamless blend of machine precision and human feeling, where CGI, AI, and illustration are intertwined to produce something original. The agency's special strength lies in the industries where emotion and aesthetics can matter most: fashion and F&B. From reimagining culinary storytelling for restaurants to crafting narrative-driven visuals for luxury labels, Eye Studio operates with an acute understanding of experience design. Its visuals are cinematic and minimal, blending culture with commerce in ways that feel fresh, intelligent, and distinctly modern. "Our goal is simple," Juhi says. "We want people to stop scrolling. Even for a second. To feel something. To see something that makes them pause." That emotional connection, the "pause effect," as Juhi calls it, is what defines Eye Studio's success. Every campaign, every visual, every story is built on the belief that great branding needs to sell, it needs to build worlds, evoke memories, and capture imagination. And while the company's work has reached global stages, its soul remains deeply personal. The mother-daughter dynamic between Simrrun's strategic eye and Juhi's creative instinct and digital fluency forms the unseen symmetry that powers the agency forward. "Juhi brings a completely different balance to the work," Simrrun says. "She's fearless, intuitive, and naturally in tune with what resonates with her generation. She pushes me to see things in new ways." That intergenerational exchange has become one of the studio's quiet strengths. "We're opposites in many ways," she adds, "but that's exactly what makes our work layered. She challenges me, and that keeps our vision alive." Amid ephemeral trends and redundant content, Eye Studio aims to stand apart for its ability to see what makes a brand unique. As Juhi Rupani puts it, "Through light, motion, and meaning, we ensure every frame can tell a story, and that every story becomes timeless."
