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Pringles‘ newest release is part chip, part collectible and wholly awesome. The iconic swoop-shaped potato crisp has been paying close attention to consumers’ obsession with collectibles, character stories, and mysterious surprises, and it’s been working behind the scenes on a special launch of its own that checks the boxes of all those categories. In a riff on its tagline, Pringles is proving the “pop don’t stop” with a Once You Pop Mystery Box, featuring a mystery flavor of chips and one of six collectible characters that reimagine adorable animals as species made of Pringles chips. Pringles Debuts Mystery Box Flavor Featuring Limited-Edition ‘Pringamabob’ Collectibles “Pringles has always been about delivering innovative flavors and playful surprises, and the Once You Pop Mystery Boxes take that to a whole new level,” Mauricio Jenkins, Pringles’ US head of marketing, explained in a statement. Related: Pringles Debuts 6 New Flavors in ‘Exciting Expansion’ That Promises to ‘Satisfy’ Fan Cravings Pringles’ Once You Pop Mystery Box offers fans the pleasure of unboxing not one, but two of its highly recognizable canister-shaped containers. One of which contains the mystery flavor chips, and the other serves as the home of the accompanying Pringamabob character. “‘Once You Pop’ celebrates everything fans love about Pringles—imagination, creativity, and the joy of popping open a can to find something unexpected,” Jenkins continued, “With the Once You Pop Mystery Boxes, we’re tapping into the excitement of collectible culture while bringing the fun back to snacking in a way only Pringles can.” The limited-edition Pringamabobs are more than just adorable collectibles; they’re charming, functional accessories made from a silicone-like material that can be clipped onto bags, dangled from keys, or used as pantry decor—the “pop-sibilities,” as the brand calls it, are seemingly endless. Pringles didn’t go into detail about any plans to reveal the true identity of the mystery flavor, but did suggest that fans looking to try their luck at collecting all six Pringamabobs sign up for email notifications to be alerted when the three surprise drops take place. As for the characters, the six reimagined species include an ultra-rare Snaxolotl, a Crispybara, a Puptato, the Duckalips, Crunchback Whale and Pringypus. Snaxolotl (the rarest character): A calm little critter that is as cute as it is craveable, the Snaxolotl is most active when it senses a hungry human, aka snack time. Crispybara: Equal parts adorable and adventurous, the Crispybara loves to explore tasty terrain in all its flavorful forms. Puptato: Loyal and loveable with looks you could just lick up, the Puptato has rightfully earned the nickname of “snacker’s best friend.” Duckalips: Known for its delightful and delicious looking lips, the Duckalips is a frisky little quacker that brings excitement to every snacker. Crunchback Whale: Charming, cheerful and incredibly chill, the Crunchback Whale is always down to kick back and relax with its favorite snacks. Pringypus: A playful prankster who treats life like a party, the Pringypus brings flavorful fun everywhere it goes. Fans will only be able to order the boxes via Pringles’ first-ever consumer-facing webstore and its Instagram and Facebook Shops for $19.99 (before shipping and taxes) for a limited time, while supplies last. For added fun, fans are invited to take a quiz to see which Pringamabobs crisp is most compatible with their lifestyle.
