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Onboard Media, the leader in cruise guest engagement and destination storytelling, has announced a new global partnership with Princess Cruises. Designed to transform the cruise line’s port shopping services, the partnership will elevate the guest experience both onboard and ashore through personalised programming and concierge-level advisory services. “Princess continually looks to enhance our guest experience and make each voyage distinctly personal and memorable,” said Alfredo Jimenez, Vice President, Onboard Revenue, Princess Cruises. “We are excited to deepen our partnership with Onboard Media, connecting our guests to fully experience every destination with exclusive access to curated offerings and expert recommendations.” Onboard Media connects guests to the full value of their cruise experience through storytelling, destination-themed content and trusted advisors who provide individualised service and recommendations. These rigorously trained advisors will serve as destination and onboard experience specialists on Princess ships, helping guests maximise their time on the ship and in port by guiding them on everything from where to shop and dine to what to experience and explore. “Princess Cruises and Onboard Media share a commitment to creating unforgettable guest moments that bring destinations and onboard offerings to life in fresh, engaging ways,” said Lisa Bauer, President and CEO, Starboard Group. “From curated shopping and dining experiences to cultural insights and shore excursions, Onboard Media will deliver customized programming and expert recommendations that help Princess guests fully enjoy every aspect of their vacation.” Onboard Media will deliver a fully customised programme supported by tailored print and digital collateral, as well as live experiences, all designed to enrich the Princess guest journey. This bespoke content will provide guests with the insights, recommendations and practical information they need to confidently explore and maximise their cruise experience. “Our programme is built on rich storytelling that brings each ship and each destination to life,” said Jeffrey Meister, GM, Onboard Media. “Through curated and personalised programming, our partnership with Princess will connect guests to the full spectrum of experiences—both onboard and in ports of call—by providing engaging stories, practical insights and trusted recommendations that make every part of the journey memorable.” In addition, Onboard Media’s destination programming will integrate seamlessly with the Princess MedallionPay ecosystem, linking guests to trusted shopping and dining options in key ports. Custom port guides will further enhance the travel experience with helpful insights and tailored recommendations.
