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The new A1 campaign will see Keep Scotland Beautiful partner with Scottish Borders Council and East Lothian Council, as well as Transport Scotland and Bear Scotland to promote the take litter home message. They will also work closely with Berwickshire Anti-Litter Group and the campaign sponsor McDonald's. Candi Philips from the Berwickshire group said: "Roadside litter is caused by a variety of issues which are all impacting our environment. "Our way of life is dominated by convenience, fast food outlets, excessive packaging and over consumption of single-use materials. "While this way of living seems to have become the norm, we must reiterate the importance of binning your litter properly or taking it home – throwing litter from your vehicle should never be an option. "Until we have this change of mindset we will continue to play our part to keep Scotland beautiful." The new A1 anti-litter drive follows on from similar campaigns on the A9 as well as roadsides in West Lothian and around Dundee.
