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Spooky season just ended, and Google is already turning to holiday shopping: The search giant just released its annual list of 100 top holiday gift ideas based on the hottest trends of 2025. The Google Holiday 100 list is an annual shopping guide based on searches for different products between May and September. Using that data, Google creates a catalog of the year's top trending gift ideas across industries ranging from tech and toys to fashion and wellness. You can view the entire Google Holiday 100 list here. Don't miss any of our unbiased tech content and lab-based reviews. Add CNET as a preferred Google source. Switch 2 is no surprise This year's breakaway technology hit was the Switch 2, Nintendo's latest family-friendly video games console. Unsurprisingly, the Switch 2 appears on 2025's Holiday 100 list. The console was released in June and has sold more than 10 million units thus far, with Nintendo hiking up sales expectations even among uncertain economic conditions and tariff pricing. Google Pixel Watch 4 is a standout If you're buying a gift for fitness-focused folks, the Google Pixel Watch 4 is a standout wearable that made the Holiday 100 list. Its inclusion isn't just Google stuffing its own product into a list. CNET's Vanessa Hand Orellana wrote that the latest iteration of Google's smartwatch "hits a sweet spot between universally appealing design, seamless compatibility with the Android ecosystem, potentially life-saving safety features and robust health and fitness tracking." Red-light face masks are trending Your algorithm may have served you up a boatload of red light therapy content from health and beauty influencers this year. Search volume for red light masks has spiked in the past few months, so the LED masks have made their way onto the Holiday 100 buying guide this year. Just make sure to purchase one of the best FDA-approved masks. Give big with a movie projector; small with backpack charms If you're looking for gifts across other categories, Google still has you covered with some top 2025 searches. Home theaters are apparently in this year, as searches for movie projectors spiked by a whopping 945%. Searches for backpack charms also hit an all-time high this year, so those are a safe bet for stocking stuffing for any young kids. Checkers is a classic Even though many gifts given out at Christmas this year will surely be high-tech gadgets and accessories, at least one analog game -- checkers -- is also on the list. It just goes to show that there's always room for the classics.
