Copyright financialpost
The World Series championship wasn’t the only thing on the line when the Toronto Blue Jays fell just short in Game 7 against the Los Angeles Dodgers this past weekend: The valuation of the country’s biggest telecommunications company was also in play. With plans to spin off its sports operations into a separate entity, executives at Rogers Communications Inc. were no doubt watching developments closely. Despite the loss, the Blue Jays surprise run, which reinvigorated the team’s fan base in Toronto and across Canada, is likely to pay off for its owners. But just how much was the run worth? And would a World Series win have have changed the picture? The Financial Post’s Garry Marr explains.
