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As Delhi’s air quality index (AQI) surged into the “severe” category after Diwali, crossing 400, and Mumbai recorded “very poor” air levels in several areas, Mira Rajput Kapoor took to Instagram to speak out against the continued use of firecrackers. Her post, urging people to stop normalising the practice in the name of tradition or entertainment, has sparked a sharp debate online. Mira’s post calls for awareness On Tuesday, Mira Rajput Kapoor shared a heartfelt message on her Instagram Stories, expressing disappointment over the environmental damage caused by fireworks. She urged people to move away from practices that worsen pollution levels, even when justified as “fun for kids.” “Why are we still bursting crackers? It’s not okay even if it’s ‘just for the kids to see once’ or ‘we’re just doing it once for them to have the experience.’ Neither is it okay for your pataka aesthetic to hold a phuljhadi for the gram. Let’s please stop normalising this,” she wrote. Her post came amid alarming pollution levels across North India following Diwali celebrations. According to data from the Central Pollution Control Board (CPCB), Delhi’s overall AQI crossed 400 on Monday night, while Mumbai’s air quality touched the “very poor” range in several localities, including Bandra and Andheri. Social media reactions and criticism Mira’s statement received mixed reactions. While many praised her for highlighting a long-standing environmental issue, others accused her of hypocrisy and moral grandstanding. One Instagram user commented, “Madam Mira plz remove ur centralized AC, fridge and stop buyin expensive cars too cause they all contribute to pollution… just showing off by telling others.” Another added, “Her views are commendable regarding concern over nature, but she should also speak about animal sacrifice during festivals. Pollution is not selective.” Several users pointed to her own wedding in 2015, recalling that crackers were reportedly used during the celebration. “I still remember… I was in Gurugram when she and Shahid Kapoor were getting married and could hear the sound of crackers. Like seriously madam?” wrote one user. However, a number of followers defended Mira, stating that her message should be seen as a progressive step towards environmental consciousness, regardless of her personal past choices. Celebrity voices and public accountability This is not the first time public figures have faced backlash for commenting on social or environmental issues. Celebrities like Alia Bhatt, Dia Mirza, and Shraddha Kapoor have previously been trolled for advocating sustainability while being part of an industry associated with high carbon footprints. Experts say the phenomenon reflects a larger trend where environmental messages are often dismissed when voiced by those perceived as privileged. “It’s important to separate the message from the messenger. What Mira Rajput Kapoor said holds value, even if it invites scrutiny,” said an environmentalist from Delhi University. Mira’s focus on wellness and sustainability Beyond her social media persona, Mira Rajput Kapoor has actively pursued wellness and sustainability initiatives. She is the founder of Dhun Wellness, a Mumbai-based holistic retreat that promotes mindful living, and recently co-founded Akind Beauty, a skincare brand developed in collaboration with Tira Beauty. Mira and Shahid Kapoor married in an intimate ceremony in 2015. The couple are parents to two children — daughter Misha (born 2016) and son Zain (born 2018). Broader environmental concern The debate surrounding Mira’s post comes amid growing public concern over India’s deteriorating air quality, particularly after Diwali. Environmental activists have repeatedly warned that the combination of firecracker emissions, vehicular pollution, and stubble burning severely impacts health and visibility in several northern cities. Authorities have urged citizens to celebrate responsibly and support community-led efforts to reduce air pollution. As social media continues to amplify conversations on personal accountability, Mira Rajput Kapoor’s statement — despite criticism — has reignited discussions around the need for conscious celebration and long-term environmental responsibility.
