Copyright euroweeklynews
Expats in Spain can be proud – Mallorca’s creative spirit is heading to London. This Sunday November 3, the island’s most famous artistic influence, Joan Miró, will take over Oxford Street in a stunning digital display titled ‘Bluaïna’. The piece, created in collaboration with the Mallorca Live Festival, will be shown at W1 Curates, inside the Flannels building on London’s busiest shopping street. The project transforms Miró’s signature colours, shapes, and surreal forms into a vibrant multimedia show, lighting up the capital just before the World Travel Market (WTM) begins. Marga Prohens to attend London Launch Balearic Islands President Marga Prohens will attend the event, organised by the Balearic Islands Government to promote cultural tourism and showcase Mallorca’s growing reputation as an island of art, creativity, and innovation. Officials say the project aims to highlight Mallorca’s “artistic heartbeat” beyond its beaches, positioning it as a destination where culture and tourism go hand in hand. Celebrating Miró’s Legacy Joan Miró, who made Mallorca his home for much of his life, remains one of Spain’s most celebrated artists. His former studio, now the Fundació Miró Mallorca, continues to attract thousands of art lovers each year. By bringing his work to London’s iconic Oxford Street, organisers hope to remind the world of Miró’s deep connection to the island and inspire new visitors to explore Mallorca’s cultural side. For expats in Spain, the event is another example of how the Balearic Islands are shining on the international stage – not just as a beach paradise, but as a hub for world-class art and design. ‘Bluaïna’ blends music, movement, and digital art, transforming Miró’s surrealist world into a modern experience that Londoners and international visitors won’t forget. As the World Travel Market opens its doors, Mallorca’s message is clear: the island isn’t just about sunshine and sand, it’s about creativity, heritage, and cultural vibrancy. With Miró’s colours dancing across Oxford Street, Mallorca once again proves it’s the jewel of the Mediterranean – and now, a star in the heart of London.
