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LS Digital has launched SynapseSync under its DataQuark vertical – an on-premise platform that integrates Meta’s Conversion API and Google’s Enhanced Conversions for privacy-safe, omnichannel conversion tracking. Said Vinay Tamboli, CEO, DataQuark, “Marketers today are flying blind because traditional browser-based pixels can no longer capture the full picture. SynapseSync provides a fortified, secure foundation that complies with evolving privacy laws and transforms first-party data into a powerful, automated asset.” Added Prasad Shejale, Founder and CEO, LS Digital, “The future of digital marketing is not about maximising spend; it’s about maximising the quality and utility of your data. SynapseSync unifies marketing measurement and drives measurable business growth while ensuring compliance and profitability.”
