Copyright gqindia
Hyun Bin and Son Ye Jin, South Korea's power couple, are famously known across the globe as Crash Landing on You's iconic lead pair. However, BinJin aren't just dominant forces in the K-drama world, but also have blockbuster movies attached to their impressive filmographies. Hence, it comes as no surprise that both Son Ye Jin and Hyun Bin are in the Top 30 Brand Reputation Rankings for Movie Stars list in October 2025. Topping that same list is a veteran actor, whose latest movie surpassed 2 million moviegoers at the South Korean box office this month... Not Son Ye Jin or Hyun Bin, this Korean actor has topped the Brand Reputation Rankings for movie stars in October 2025 Jo Woo Jin topped the Brand Reputation Rankings for movie stars in October 2025, according to the Korean Business Research Institute and Soompi. The 46-year-old actor dominated the list with a brand reputation index of 4,262,486. The high-ranking phrases in Jo Woo Jin's keyword analysis included ‘Boss’, ‘Mantis’ and ‘charisma’, while his highest-ranking related terms included ‘good chemistry’, ‘natural’ and ‘sad’. Jo Woo Jin's positivity-negativity analysis was an impressive score of 91.28 per cent positive reactions. Jo Woo Jimn has had two back-to-back hit releases recently. This includes Mantis, a Netflix movie and spin-off to Kill Boksoon, which released on September 26, 2025. Also starring Im Siwan and Park Gyu Young, the action thriller was followed by Boss, which released in theatres on October 3, 2025, coinciding with the Chuseok holidays. The action comedy has had a triumphant run at the South Korean box office, so far, surpassing 2 million moviegoers in less than 10 days. Boss also stars Jung Kyung Ho and Park Ji Hwan. Following Jo Woo Jin in the list is Lee Byung Hun at No 2 with a brand reputation index of 4,128,612. Kim Young Kwang and Song Joong Ki ranked No 3 and No 4 with a brand reputation index of 3,898,430 and 3,669,116, respectively. Han Suk Kyu rounded up the Top 5 with a brand reputation index of 3,474,470. As for BinJin, Son Ye Jin ranked No 10 while Hyun Bin ranked No 27. Here are the Top 30 Brand Reputation Rankings for Movie Stars in October 2025: Lee Byung Hun Kim Young Kwang Song Joong Ki Han Suk Kyu Song Seung Heon Jo Jung Suk Kang Dong Won Lee Jin Wook Ma Dong Seok Chun Woo Hee Go Youn Jung Park Bo Young Lee Jung Jae Park Yong Woo Cho Yeo Jeong Kim Woo Bin Lee Jun Hyuk Uhm Jung Hwa Ha Jung Woo Lee Sun Bin Lee Jong Suk Lee Young Ae Jung Hae In
