Copyright Essentially Sports
Is the LPGA Tour getting LIV Golf-ified? The Ladies European Tour was already heavily linked with the PIF thanks to the Global Series. And it was attracting some top stars like Charley Hull, Georgia Hall, & Carlota Ciganda. Recently, the LPGA Tour also confirmed a $4 million event co-sanctioned with the LET, the Aramco Championship, that will be added to the women’s golf calendar. And now, the Tour has revealed that they have added an important leader from LIV Golf to their team. The official LPGA Tour X account tweeted, “We’re thrilled to announce Monica Fee as the new Chief Sales and Partnerships Officer 🙌. Fee will oversee the LPGA’s global sales and partnership strategy, driving revenue through official marketing partnerships, tournament title sponsorships, and other commercial assets.” Before this, she used to work as the Senior Vice President & Global Head of Partnerships for LIV Golf Investments for nearly 4 years. Fee left the position in October 2025. ADVERTISEMENT Only a few days after leaving LIV Golf Investments, she was already hired by the LPGA Tour. Not only did she get a better position in the biggest women’s golf Tour in the world, but she also became the leader in her role within the organization. According to the information shared about her experience in the comment, she had been working for LIV Golf since its inception and built and led its commercial enterprise. Fee was responsible for overseeing global sales, partner management, and brand development across international markets. She was also recognized by Adweek as one of the most powerful women in sports.
