Copyright Adweek
The acquisition combines Life360’s location and behavioral insights with Nativo’s publisher network and programmatic tools, pushing the mobile app deeper into advertising. The deal includes Nativo’s native ad platform and direct integrations with publishers such as Time and Ziff Davis. Advertisers will be able to reach families not only inside Life360’s app but across mobile, web, and connected TV, turning the company into a full-funnel ad player with a “family-safe” positioning. “Acquiring Nativo is an exciting step forward as we build a durable, mission-aligned advertising business,” Lauren Antonoff, chief executive officer of Life360, said in a statement.
