Copyright yourstory
The era of one-way engagement is over. Today’s consumers expect conversations; dynamic, real-time exchanges that move them from curiosity to conversion. For brands, this shift marks a fundamental change in how digital growth is built and measured. At TechSparks 2025, Meta will unpack this evolution in a focused masterclass titled ‘Beyond the click: Building conversations that convert’, led by Rohant Shyam Rammohan, Lead – Partnerships, Business Messaging, Meta. The session will take place on November 7, 2025, at Taj Yeshwantpur, Bengaluru, from 4:30 PM to 5:00 PM. In a half-hour of concentrated learning, Rohant will explore how Meta’s click-to-message ads are redefining customer engagement across WhatsApp, Messenger, and Instagram. He will show how brands can design ad journeys that go beyond clicks, creating meaningful exchanges where every message becomes a measurable opportunity for growth. Attendees can expect to learn creative best practices and targeting insights that help convert faster and scale smarter. The masterclass will also cover how to use conversational strategies to build lasting impact, driving both short-term conversions and long-term loyalty through intelligent, message-driven engagement. For founders, marketers, and growth leaders navigating an increasingly conversation-led marketplace, Meta’s session offers practical insights on designing campaigns that connect meaningfully, perform efficiently, and deliver tangible business results. In a world where conversations drive conversions, this masterclass promises to help brands move from engagement to true connection, and from clicks to customers.
