Copyright Variety
Kylie Kelce is going to “fuck around and find out” — in a positive way — on a regular basis. Kelce, who is married to former NFL pro Jason Kelce, has drawn a sizable audience for her podcast “Not Gonna Lie” podcast since it launched in December 2024. The show is produced and distributed by Wave, the media company behind brothers Jason and Travis Kelce’s hit “New Heights” podcast. Kylie Kelce had a viral moment when she espoused her approach to “FAFO parenting”: letting your kids go through with their actions — even potentially hurtful ones — without intervening, to let them learn from the experience. Now she and Wave are launching “FAFO,” a new limited series premiering Nov. 4 exclusively available on YouTube with new episodes releasing monthly. The “FAFO mentality is a way of life for Kylie Kelce and now she’s taking it as literally as ever,” according to Wave’s announcement of the new series. Every episode features a new “fuck around” activity, ranging from running field hockey drills with a pro athlete to getting up close and personal with animals, all while Kylie asks the questions we all want the answer to — i.e., the “find out” part. Fans can expect even more of her “signature brand of hilarious, unfiltered realness, because as the Real Ones know, that’s her only setting,” per Wave. In a statement provided to Variety, Kelce said: “After repeated requests from the ‘Not Gonna Lie’ fan base, we have decided to answer the call for more content with ‘FAFO.’ What better way to do that than to learn a thing or two from experts on topics that I’m curious about. In partnership with Wave, who have helped build the podcast into what it is, we will continue our mission to create entertaining and meaningful episodes.” In the first episode of “FAFO,” Kylie teams with Nicki Marie, former NCAA Championship-winning field hockey player, coach and content creator. With the backdrop of Kylie’s latest youth field hockey clinic “Stick With PHL,” she and Nicki practice hitting slap shots and give a Field Hockey 101 demonstration, all while formulating their plan to get more girls involved in the sport that shaped them. “We’re thrilled to deepen our partnership with Kylie and give fans exactly what they’ve been asking for — more Kylie,” said Mack Sovereign, chief content officer at Wave (formerly known as Wave Sports & Entertainment). “’FAFO’ is a natural next step in expanding ‘Not Gonna Lie’ out of the studio, in a way that stays true to Kylie’s voice, and maintains the authenticity that so many people find relatable and refreshing.” Toyota and Liquid IV have signed on as launch sponsors for the first two episodes of “FAFO.” Variety named Kylie Kelce as part of its 2025 class of New Leaders, recognizing movers and shakers in the industry figures under 40. “Not Gonna Lie With Kylie Kelce” debuted at No. 1 on Apple and Spotify and held the top spot for two weeks. The series has amassed over 463 million views across social media since launch, and won the award for best emerging podcast” at the 2025 iHeartPodcast Awards. Santa Monica-based Wave’s other shows, which span sports and pop culture, include “House of Maher” with Ilona Maher, “Open Thought with Funny Marco,” “Almost Athletes with Dude Perfect,” “Straight to Cam” with Cameron Brink and Sydel Curry-Lee, “Podcast P with Paul George,” “7PM in Brooklyn” with Carmelo Anthony, “The Right Time With Bomani Jones” and “Fitz & Whit.”
