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The official also pointed out that Kazakhstan is really putting its nose to the grindstone when it comes to boosting digital cooperation and innovation. "IT development, artificial intelligence, and digital platforms are key drivers of competitiveness today. During my visit, I encountered some compelling digital solutions, and we plan to integrate them into our national legislation. By combining digital technologies with franchising models, we unlock significant opportunities, making trade more accessible, transparent, and efficient," Bizhanova said. The Eurasian Franchise Forum is a business event that gathers franchise leaders, investors, and entrepreneurs from across the Eurasian region to explore franchising trends, foster new business partnerships, and discuss digitalization's role in the sector. Organized by the Azerbaijan Franchise Association with support from government agencies, the forum includes panels, B2B meetings, and an exhibition, aiming to develop the franchise industry and strengthen economic integration. Stay up-to-date with more news on Trend News Agency's WhatsApp channel