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Jose Mayora outlines seven investment traps resurfacing in the bull market Comments Equity markets have been soaring, and the excitement seems to be back, however, bull markets can cloud investors' judgments, which could eat into their returns, according to Jose Mayora, founder of the Divita Value-Growth Fund. Mayora, in his book called Wall Quick Insights Investors may confuse great companies with good investments, chase hype despite valuations, let media noise influence decisions, believe they can control short-term moves, assume recent gains will continue, sell too early, and overlook cash flow for earnings. Even the best companies may be risky buys when priced too high, as paying any price can erode returns regardless of brand strength. Earnings may be manipulated or inflated, while cash flow better reveals a company's financial health and investment quality. Recommended For You More Trending News
