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ITV, the broadcasting giant, announced plans to delay some programmes and implement cost cuts due to a significant decline in advertising revenue. The company anticipates a 9 per cent drop in total advertising income this quarter, attributing it to widespread business caution ahead of the UK Budget. An additional £35 million in "temporary" savings will be made, with £20 million from postponing certain programmes and £15 million from reducing marketing spend. ITV assured that no key programmes or jobs would be impacted by these cost-saving measures. Chief executive Carolyn McCall stated that a softening economy and increased uncertainty before the Budget are affecting the wider advertising market.
