Copyright news18
Team India made history by winning their first-ever ICC Women’s World Cup trophy at the ICC Women’s Cricket World Cup India 2025 on Sunday. JioHotstar also achieved new milestones in engagement and reach, setting record-breaking viewership figures that signal a new era for women’s sports and cricket broadcasting in India, where women’s cricket now stands proudly on par with the sport’s biggest stages. The tournament’s reach of 446 million surpassed the combined total of the last three ICC Women’s World Cups on digital platforms. The final match of the tournament attracted an astonishing 185 million users on JioHotstar, equalling the viewership of the ICC Men’s T20 World Cup 2024 Final and exceeding the average daily reach of the TATA IPL. Overall, the tournament reached 446 million viewers, the highest ever for women’s cricket, surpassing the combined total of the last three ICC Women’s World Cups, marking a significant milestone in the evolution of women’s cricket viewership in India. The Women in Blue’s final performance drew a peak concurrency of 21 million viewers as Harmanpreet Kaur’s team became the first Asian team to win the ICC Women’s Cricket World Cup. In another record, 92 million viewers tuned in to watch the historic clash on Connected TV (CTV), matching the CTV viewership of the ICC Men’s T20 World Cup 2024 Final and the ICC Men’s Cricket World Cup 2023 Final. This surge reflects a significant shift in viewing habits and highlights the growing adoption of digital, large-screen sports consumption across India. Ishan Chatterjee, CEO – Sports, JioStar said, “The ICC Women’s Cricket World Cup India 2025 has reaffirmed the growing stature of women’s cricket in India. The exceptional quality of cricket on display, particularly the Indian team’s incredible performance, has driven record-breaking viewership and attracted a larger, more passionate fan base than ever before. This marks an important shift for women’s cricket; it is no longer just being watched, it is being celebrated by millions. It is inspiring a new generation of fans, athletes, and brands to support the sport. This success is a collective achievement of ICC and BCCI for their vision, the players for their outstanding performances, the fans for their unwavering support, and the brands that have championed women’s cricket.” With India crowned champions, anticipation for the upcoming TATA WPL in January 2026 is set to reach unprecedented levels, as women’s cricket enters a new era of popularity and promise.
