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The Beauty Cosmetics & Wellness West Africa - Ghana Expo 2026 is set to take place from April 16 to 18, 2026, at the Accra International Conference Centre, organized by Ace Group and Astrovision in collaboration with Makeup Ghana, promises to be a game-changer for the beauty, cosmetics, and wellness industries in West Africa. The expo was officially launched at the Beauty Awards 2025 held in Accra, which was graced by George Opare Addo, Minister of Youth and Development, Ghana, and Hon. Abla Dzifa Gomashie, Minister for Tourism, Ghana. The event brought together industry leaders, entrepreneurs, and innovators to celebrate excellence and innovation in the sector. Over 400 scheduled B2B meetings between exhibitors and Hosted Buyers,145 carefully selected Hosted Buyers from 10 countries, including leading importers, distributors, and major retail chains, Direct access to valuable business opportunities and meaningful connections for exhibitors. A platform for brands to meet buyers, ideas to meet opportunities, and the future of Africa's beauty industry to take shape. The beauty market in Ghana was valued at US$29.3 million (GH₵355 million) in 2023 and is expected to grow at over 12% annually, reaching US$46.2 million (GH₵562 million) by 2027. The personal care sector stood at US$70 million (GH₵853 million) in 2023 and is projected to reach US$109 million (GH₵1.4 billion) by 2027, growing at 11.7% annually. The cosmetics market in Ghana is projected to generate US$226.1 million in 2024, with a steady annual growth rate of 3.81% through 2029 The Beauty Cosmetics & Wellness West Africa Ghana Expo 2026 is poised to become the most influential meeting point for professionals across the beauty, cosmetics, haircare, and wellness industries. With its strong market potential and growing demand for natural and organic products, Ghana is an attractive destination for industry players looking to tap into the West African market. Report by Bernard K Dadzie Greater Accra
