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Anita Dongre's Beverly Hill's Flagship. Indian fashion designer Anita Dongre, renowned for bringing the soul of Indian craftsmanship to the global luxury landscape, opened her newest flagship store in Los Angeles. Located at Gardenhouse Beverly Hills, marking the brand’s 13th store worldwide and its most significant U.S. expansion since the New York City flagship opened in Soho in 2018. Following her historic debuts in New York City and The Dubai Mall, Dongre has now become the first Indian designer to unveil a flagship store in Beverly Hills, furthering her mission of taking India to the world. The new space brings Dongre’s signature design philosophy, where contemporary silhouettes meet centuries-old Indian craftsmanship, to one of the world’s most iconic luxury destinations. Shoppers can explore a curated selection of exquisitely handcrafted couture and modern ready-to-wear designed for the global connoisseur. “The West Coast represents a very global way of living. It is open, creative, and deeply connected to nature and culture. We have seen growing interest from clients in California over the years, so building a home here felt like a natural next step. Los Angeles understands slow luxury, craftsmanship, and conscious living. It aligns beautifully with our values and our vision for how Indian fashion can live in the world,” shared Dongre. “It feels meaningful, not just for me, but for every artisan whose hands shape our garments. This moment belongs to them. It is also a moment for South Asian women everywhere who have dreamed and built with perseverance. I carry that energy with me. Our journey has always been rooted in culture, craft, and community, and to see that story welcomed in a new part of the world is deeply humbling. It tells me that the world is ready for Indian luxury in its most authentic form.” Inside Anita Dongre's Beverly Hills Flagship. Inside, the store is imagined as a sanctuary of serenity, the designer’s interpretation of modern-day Rajasthan. The delicate house fragrance welcomes guests into an immersive world where Indian crafts meet contemporary translations in an oasis of nature-inspired interiors. The hand-painted and hand-embellished Pichhwai walls feature Anita’s love for forests and animals. These walls have been handcrafted by artisans in Rajasthan over months and celebrate the harmonious co-existence of flora and fauna in forests. The embroidered cushions, bespoke wallpaper, custom carpets and furnishings all handcrafted in the atelier in India come together to create an atmosphere of calm, craft, and quiet luxury. Every detail - from the flooring to the lampshades to the art - reflects Dongre’s reverence for handwork and nature. Anchoring the store is a striking installation of an elephant matriarch and calf from ‘The Great Elephant Migration’ - a global art movement featuring sculptures handcrafted by indigenous communities in India using invasive Lantana weeds that threaten native forests and wildlife. This symbolizes Dongre’s enduring commitment to sustainability, biodiversity, and the philosophy of Fashion For Good. MORE FOR YOU Elephant Migration inside Anita Dongre's Flagship. Recognized for dressing global icons such as Priyanka Chopra, Kate Middleton, Kim Kardashian, and Dakota Johnson, Anita Dongre has built a brand synonymous with sustainability, women’s empowerment, and cultural storytelling. Her recent collaboration with Mattel, which saw her become the first Indian designer to create a Diwali Barbie, captured imaginations worldwide and sold out within days. The partnership stood as a celebration of South Asian representation and heritage craftsmanship on the global stage, underscoring Dongre’s enduring vision of taking India to the world.“Every piece we create is touched by the hands of women artisans whose skills have been passed down through generations. Bringing their craft to Beverly Hills is not just about fashion - it’s about giving their art the global stage it deserves,” added Anita Dongre. “It allows us to extend the philosophy of mindful luxury to a global community that values purpose as much as beauty.” Poorna Jaganathan, Radhika Shetty, Mindy Kaling, Anita Dongre and Jay Shetty. The opening was hosted by Mindy Kaling and Poorna Jagannathan, bringing together an exclusive mix of celebrities, tastemakers, and fashion insiders for a vibrant celebration of culture, craftsmanship, and couture. Attendees included Anjula Acharia (Founder, A-Series Investments & Management; Manager, Priyanka Chopra Jonas), Jay Shetty (Author), Jeannie Mai Jenkins (TV Host), Deepica Mutyala (Founder & CEO of Live Tinted), Anjali Bhimani (Actor), Francia Raisa (Actor), Maejor Ali (Musician), Richa Moorjani (Actor), Saagar Shaikh (Actor), Yvonne Orji (Actor), Anita Chatterjee (Founder/CEO, A-Game Public Relations), and more. With this being her first West Coast location, Dongre’s physical location will further blend Hollywood and Bollywood cultures. “Both industries are powerful storytelling cultures. They celebrate emotion, beauty, and identity. We have been fortunate to dress incredible talent across both worlds, and I believe fashion becomes a bridge when it carries cultural heritage with pride. With a physical space in LA, we can deepen those relationships, support stylists and artists more closely, and create a space where creative communities from both industries can come together. When cultures meet through craft, magic happens,” she explained. Inside Anita Dongre's Beverly Hills Flagship. Rooted in Rajasthan, Dongre has long championed India’s artisans through initiatives that preserve and contemporize handloom weaving, embroidery, and block printing, supporting thousands of craftspeople with sustainable livelihoods. As she continues to expand globally, her brand continues to pioneer conscious luxury across couture, ready-to-wear, and vegan accessories. Editorial StandardsReprints & Permissions
