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Launched in the month of January 2023 and conceptualised to make business news understandable for everyone, ETNow.in has become a go-to platform for business news, economic affairs, markets, personal finance, corporate developments and the likes. The jargon-free and plain language used in all ETNow.in articles cutting across domains has established the content aptly fall in 'news you can use' category for its audience. Right from its inception, ETNow.in's strength lies in a literal multimedia digital experience with LIVE TV, deep editorial analysis, and markets-focused video content well supported by a strong in-house product and tech foundation which enables rapid iteration and tight integration between highest editorial standards and precise and to-the-point data. Multimedia-First Product Approach: Web Design Additionally, the website design has been curated with multimedia-first product approach as ETNow.in offers mobile-friendly formats like short videos, markets briefs, consumer-centric explainers and snackable graphics that clearly move away from the stereotypical cluttered layout. Web Exclusives Galore ETNow.in offers its viewers loads of multimedia web exclusives produced by ET Now's trusted team of reporters, researchers, analysts, and editors, thereby bringing in fresh perspective and in-depth insights on emerging industry trends across sectors, in addition to providing opinions and analysis of business news. A go-to platform for all the business news stories, ETNow.in also covers the top corporate news, personal finance, technology, auto, trends and more giving it an edge over competitors with 360 degree coverage. Furthermore, flagship IPs like the ETNow.in Business Conclave & Awards, and ETNow.in the Realty Conclave & Awards Conclave act as dual shot in the arm of the digital news brand's credibility. GenZ Focus, Catch Them Young Approach, Edu-Tech, Financial Awareness With Masterclass: The Road Ahead ETNow.in has made it a mission to create financial awareness and educate investors with the 'catch them young' approach so that Gen Z can avail the real benefit of compounding in the practical life and attain the financial freedom sooner than what they calculated and expected. ETNow.in's thinktank is focussing on product design in such a way so as to offer best of the business, markets, finance related PREMIUM content to Gen Z in the form of masterclass busting all myths, clarifying all DOs and DON'Ts for wealth creation. Recently, launched Premium pages have been welcomed with open arms vy GenZ, newly employed people, first time investors, market beginners due to its different page design, editorial approach, self-explanatory charts, pictorial representations and more. Key achievements of ETNow.in:Fastest-growing business news platforms in India Scaled 27 mn Monthly Active Users (MAU) and clinched #4 ranking within a short span of just 2 years, making it the fastest growing Business News platforms in India. (Source: Comscore) Business, Realty IPs growing in leaps and bounds Business Conclave and Realty Conclave scaled into multi-city on-ground events, strengthening the brand credibility (ETNow.in Business Conclave & Awards, and ETNow.in Realty Conclave & Awards Conclave) Key features/offerings by ETNow.in Unified, free-to-access market data across global/Indian indices, stocks, mutual funds, IPOs, corporate announcements, and forex — with performance charts and peer comparisons for quick context.Utilities and calculators for SIP returns, EMIs, and product comparisons to support informed decisions.Data integrated directly into articles, allowing seamless movement between news and contextStep-by-step learning modules to build market familiarity over time.Automated daily content on commodity rates and market performance.In-house development of ET NOW mobile app for a streamlined, high-retention user experience. ET Now Advisor ET Now Advisor (foundational phase) introduced for structured evaluation of financial products such as credit cards, with planned expansion into other FinTech Products. ETNow.in is digital platform of India’s leading English Business News channel ET NOW, which is a part of Times Network, the broadcast division of The Times Group.
