Copyright Men's Journal
In a world of dirty sodas, pickle-flavored candy canes and Skyline Chili ice cream, one brand has decided to go even further. This winter, Doritos, the same company that built an empire on nacho cheese dust and Super Bowl commercials, has unleashed something that no one asked for and everyone’s talking about: Gingerbread-flavored Doritos. Yes, they’re real. Sweet, spiced, cookie-flavored tortilla chips that blur the line between a Christmas classic and a college hangover craving. Want trending news, op-eds, and top stories straight to your inbox? Sign up for our Daily newsletter. A Bold—and Possibly Unholy—Flavor Move When the word hit the internet, snack fans collectively lost it. Some celebrated the chaos; others recoiled. On TikTok and Reddit, reactions ranged from curiosity to outrage. Over at Delish, early reviewers described the chips as having “sweet and salty popcorn vibes,” and “they remind me of cinnamon toast. Really nice!” while another countered with “chuck these in the trash, man, wtf?” The mix of fascination and disgust turned the flavor into an instant holiday talking point—part snack, part social experiment. Ready to give them a try? Here’s the catch: Gingerbread Doritos are only available in the United Kingdom for now—a nation brave enough to pair tea with everything from baked beans to, well, this. PepsiCo U.K. confirmed the launch as part of its limited festive range, describing it as an effort to “blur the lines between sweet and savoury snacking.” For Americans, that means either paying import markups or watching from afar as the Brits become the first to test just how far the Doritos flavor lab will go. Still, this flavor drop fits perfectly with modern snack culture, where the point isn’t simply flavor, it’s attention. Every major brand wants its viral “Can you believe this exists?” moment, and in 2025, confusion equals clicks. The stranger the concept, the more shareable it becomes. The limited-edition Doritos join a broader holiday lineup that includes Walkers Emmental cheese and beef wellington–flavored crisps, along with the return of Walkers Sensations Honey Glazed Ham sharing bags. According to Scottish Local Retailer, the company hopes the variety will “create intrigue and excitement” across its snack portfolio this season. Videos testing the chips have flooded TikTok, YouTube and Instagram—a mix of equal parts curiosity and existential dread. Each crunch sparks laughter, disgust or the reluctant admission that maybe it’s actually quite good. It’s holiday marketing that celebrates video culture, wrapped in a shiny orange and gold bag.
