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M+C Saatchi Group ANZ has promoted Emma Robbins to group chief creative officer, following the resignation of Steve Coll, who is stepping down after two years with the agency. Robbins has spent the past three months as CCO in Melbourne, playing a key role in M+C’s national creative leadership, after seven years as executive creative director. She has led multi-award-winning campaigns during her time with the agency, including Commonwealth Bank’s recently acclaimed ‘Doubt Never Did’, the Minderoo Foundation’s Plastic Forecast and anti-vaping platform ‘We Are The Warning’. Prior to joining M+C, Robbins spent four years as managing partner, creative director at The Shannon Company, and over a decade as creative director at Clemenger BBDO. She has also judged at One Show, Clio, New York Festivals and Cannes, mentors through the 2025 Creative LIAsion and M+C Open House programs, and was named B&T’s Creative Woman of the Year last year. Up for the challenges Now with an expanded remit, Robbins will work closely with the executive leadership team, lead the group’s creative output and report to CEO Dani Bassil. “The industry is shapeshifting in every which way, which is what makes this such an exciting time to step into the role,” says Robbins. “There are challenges and opportunities everywhere, and we’re all totally up for it. We’ve got the leadership, talent and energy to meet them head-on and keep creating work for our clients that’s powerful in culture and full of meaning and creativity.” One of a kind Bassil says: “Emma is one of a kind. I’ve been blown away by just how incredible and talented she is. She is adored by the creative community and clients alike. “I just cannot think of anyone better to lead this agency into the future, and I’m delighted she agreed to step into the role. I also want to thank Steve for everything he’s achieved and wish him well in what he does next.” Toward more powerful work Coll says: “I arrived at M+C after 4 years at Meta, with a brief to help the agency transition into a new era. I am proud to have brought in a wonderful mix of senior creatives and brilliant young talent into a newly restructured and integrated team. “I’ve also elevated talented folk within the agency, including appointing Emma Robbins to CCO. This team has produced so much good work. Seeing the Woolworths Olympics campaign receive multiple nominations for Campaign of the Year and be awarded TikTok’s Campaign of the Year, was a first for the brand and a particular highlight. “Now, with the agency increasingly set up to produce more integrated and culturally powerful work, it felt like a good time to move onto a fresh challenge. I’m excited for the next chapter of what’s been a fun and rewarding career. And I wish Dani and the entire M+C team the very best,” he adds.
