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Selfridges and Disney have unveiled their Christmas collaboration of interactive windows, exclusive product collections, and a Disney Castle nighttime show. Disney x Selfridges Selfridges and Disney announced “A Most Magical Christmas” in September and launched Disney Parks merchandise at the Selfridges London, Manchester Trafford Centre, Manchester Exchange, and Birmingham Bullring locations. The exterior of the London store has now been transformed with 12 Disney window displays, a bespoke façade, and a light show featuring a Disney Castle inspired by Sleeping Beauty Castle at Disneyland Paris. ‘A Most Magical Christmas’ is a true celebration of creativity and innovation. This extraordinary reimagining of classic Disney storytelling, brought to life through Selfridges’ iconic retail spaces, is fun, engaging, and full of festive magic. We’re delighted to be bringing such special, memorable moments to shoppers from all over the world this Holiday. -Claire Terry, Senior Vice President Disney Consumer Products EMEA We’re pushing the boundaries of retail with this once-in-a-lifetime collaboration. We’re beyond excited to share the magic with our customers and see the joy on their faces as they enjoy the light show on the façade, dive into the Disney windows and create memories at our spectacular experiences. This is truly set to be a most magical Christmas. -André Maeder, Selfridges Group Chief Executive Officer Nighttime Light Show Selfridges London on Oxford Street will present the Disney-inspired light and music show every 15 minutes in the evenings from 5 p.m. to 9 p.m. Tinker Bell’s pixie dust illuminates more than 100 meters of sparkling lights around the building. These include 40 stars, the Jolly Roger from Peter Pan, and Cinderella’s coach. The show is set to music from Cinderella and culminates in the illumination of the Disney Castle at the corner of Oxford and Duke Street. It’s an 11-meter-tall custom-made 3D model. Selfridges and Disney collaborations date back to the 1950s when the Mad Hatter was featured above the store’s main entrance in honor of Alice in Wonderland. A Peter Pan display went up in the 1960s. Mickey Mouse and Donald Duck were featured in the 1970s. Disney Window Displays Hand-painted sets inspired by Disney stories are featured in 12 Oxford Street windows. Some include music and the Peter Pan one is interactive thanks to Disney Imagineers. Visitors can interact with Tinker Bell as she sprinkles pixie dust in the Darling nursery. Windows on Orchard Street “celebrate the timeless magic of Disney through the eyes of two original concept artists.” Scenes from Sleeping Beauty, Alice in Wonderland, and Cinderella have been reinterpreted from illustrations into sculptural moments shifting between 2D and 3D. And in Birmingham and Manchester, shoppers can enjoy windows inspired by Lady and the Tramp, Cinderella, and Fantasia. Disney Experiences Disney inspired the returning singing and dancing Confetti Spectacle in London, Birmingham, and Manchester Exchange Square. Santa Claus is joined by a troupe of dancing Mickey Mouse baubles alongside Stardust the Christmas fashion fairy. Their bespoke costumes were designed and created by Max Allen. Performances are November 6-8 and December 5, 6, 8-13. From December 1, Santa will be in stores with a line-up of live DJs and singers. Dolly’s Cafe becomes Dolly’s Starring Disney at the London location. The Disney Classics Afternoon Tea is available to book throughout November and December. Medicine Bakery in Birmingham and Gran Café in Manchester Exchange Square offer Disney inspired treats. The Cinema at Selfridges will screen classic Disney movies, followed by upcoming releases Zootopia 2 and Avatar: Fire and Ash. Disney Theatrical Group will offer workshops and live performances at Manchester Trafford and special surprise pop-up performances in London. The Disney Store at Selfridges has a new collection featuring Winnie the Pooh and Mickey Mouse, reimagined in Selfridges’ yellow. On November 11, the store will host a special Magic of Disney pin trading event, welcoming up to 250 guests to purchase and trade pins. Gifts More than 70 brands are collaborating with Disney on collections of fashion, food, beauty, lifestyle, and toys. Up to 80% of this line-up has been created especially and exclusively for the Selfridges partnership. Apparel and accessories include a stiletto inspired by Cinderella by Christian Louboutin, Coach’s Tabby and Kisslock bags inspired by Mickey, beauty lines from Jo Malone and Bobbi Brown, dresses by Huishan Zhang, sneakers from Golden Goose, the limited edition Daisy Duck collection by GANNI, Mickey pieces from thisisneverthat and DUKE + DEXTER. Disney housewares include Bodum products featuring classic characters, Anna + Nina ceramics inspired by Alice in Wonderland. Selfridges will have limited edition treats inspired by Disney stories. The Corner Shop Beneath the castle façade is a corner of special Disney-inspired products from brands including Cole Buxton, Nahmias, and Chateau Orlando. There will also be special capsule collections curated by Harry Lambert including Steve O Smith, The Skateroom, Chopova Lowena, Macy Grimshaw, and Yuura Asano. The second drop of Harry Lambert for Disney x Zara The Lost Boys collection will also be available. Tinker Bell Animations Disney and Selfridges have created bespoke animations available to view on Selfridges and Disney social media channels. Viewers will follow Tinker Bell soaring through the night sky, sprinkling pixie dust over London, Birmingham, and Manchester as she travels to each store. The Selfridges and Disney campaign is available to experience both in-store and online until the end of December 2025. For the latest Disney Parks news and info, follow WDW News Today on Twitter, Facebook, and Instagram.
