Copyright smh
The post also served to justify Atlassian’s sponsorship of a Formula 1 racing team. Apparently, Formula 1’s governing body has a common goal with “Big Tech”. “Their drive to net zero mirrors Atlassian’s own journey,” Cannon-Brookes said. Trips to these high-octane races form part of the $5.7 million bill Atlassian paid for the use of his jet last year while on company business, including hosting customers at Formula 1 races. But not for when Cannon-Brookes was travelling to watch his NBA team, the Utah Jazz: that would have been on his own dime. But the moral quandary over his choice of toys, and their environmental impact, is paling in comparison to the tech sector’s journey to net zero, which is being blown apart by AI. And it’s an impact that will spill over into efforts to decarbonise the rest of the global economy. For cloud-based service giants like Atlassian and Salesforce, it is equal amounts of fear and greed that are driving their AI efforts as they both desperately try to prove to investors that they can thrive in this new environment rather than being devoured by it.
