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Parade aims to feature only the best products and services. If you buy something via one of our links, we may earn a commission. Key Points Costco offers a $19.99 Gap roll neck sweater resembling a viral J. Crew favorite. Shoppers praise its quality, comfort and affordable price compared to $98+ J. Crew version. The sweater reflects trends for comfort, natural fabrics and timeless, versatile style. Costco might be best known for its bulk snacks and rotisserie chickens, but fashion fans know the retailer has been quietly dropping some serious style steals lately. Its latest clothing find is making shoppers do a double-take because it looks nearly identical to a viral J. Crew favorite that costs almost five times more. And judging by how quickly it’s catching attention, this could be the coziest deal of the season. Costco’s newest sweater find is the Gap Women’s Roll Neck Sweater, a chic and timeless staple priced at just $19.99. Made from 100% cotton, it features a soft shaker-stitch texture, rolled crewneck styling and ribbed cuffs and hem for that perfectly relaxed, slightly oversized look that’s been taking over TikTok and Instagram. Available in several neutral and striped colorways, including brown, white with black and brown stripes and classic black and white stripe, it’s versatile enough to pair with jeans, skirts or even layered over a crisp button-down for a preppy, effortless vibe. 🎬 SIGN UP for Parade’s Daily newsletter to get the latest pop culture news & celebrity interviews delivered right to your inbox 🎬 Gap Women’s Roll Neck Sweater, $19.99 at Costco The design is strikingly similar to the viral J. Crew rollneck sweater, which retails for $98 to $116, depending on the color and pattern. The J. Crew version rose to fame for its cozy heritage cotton knit and nostalgic design that blends retro charm with modern simplicity. Celebrities and influencers alike have embraced its throwback appeal, making it a must-have for anyone curating a “quiet luxury” or “coastal grandmother” aesthetic. The Costco version, however, gives shoppers the same timeless silhouette and natural cotton comfort for a fraction of the price. One Costco reviewer summed it up perfectly, writing, “I was lusting after a crew neck sweater that’s all the rage right now but couldn’t stomach paying $120, so when I saw this great GAP option at Costco, I hit order so fast.” Others raved about its high-quality feel and flattering fit, noting that it’s “slightly oversized with stylish balloon sleeves” and easy to dress up or down. Another shopper praised the natural fabric, saying they have been moving away from polyester and toward natural fibers, which makes this Costco find a perfect fit. Beyond the lookalike factor, this sweater taps into what’s driving fashion trends right now—comfort, sustainability and timeless design. With its breathable cotton and cozy shape, it’s the kind of piece that looks effortlessly pulled together without trying too hard. The fact that it’s under $20 makes it even more appealing, especially for shoppers who want a wardrobe refresh without the splurge. Costco’s clothing section has become an unexpected goldmine for elevated basics, and this latest sweater proves it once again. Whether you’re dressing for a chilly office, a casual weekend brunch or holiday travel, this rollneck dupe gives you the best of both worlds.
