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Parade aims to feature only the best products and services. If you buy something via one of our links, we may earn a commission. It’s official—Costco just dropped a dose of pure nostalgia, and shoppers are absolutely losing it. The latest find on warehouse shelves is giving off major early 2000s vibes, but with a classic twist. It’s colorful, lightweight and instantly recognizable to anyone who once toted one around to a sleepover or weekend getaway. The Bag That Defined a Generation The Vera Bradley Large Travel Duffel, available now at Costco for $32.99, has made a surprise return, and fans are racing to grab it. First released in 1982, this design was inspired by co-founder Barbara Bradley Baekgaard and the handmade quilted duffels for her daughters that were heading off to college. What started as a sentimental sewing project became a cult favorite for its soft quilted fabric, eye-catching prints and roomy yet lightweight shape. 🎬 SIGN UP for Parade’s Daily newsletter to get the latest pop culture news & celebrity interviews delivered right to your inbox 🎬 In the early 2000s, Vera Bradley was everywhere—from dorm rooms to airports to dance recitals. The design’s bold patterns and signature cotton texture became a symbol of personality and comfort. After dipping in popularity in the late 2010s, the brand has found fresh life with Gen Z and millennials who love a vintage comeback moment. And with Costco’s price coming in at less than half what you’d pay elsewhere, it’s easy to see why shoppers are so excited. User @costcofam4u showed off the adorable bags in person: Fans Are Rushing to Get Their Hands on Them Videos of the duffel’s return show a few standout designs, including a whimsical blue print with illustrated dogs, a white and yellow retro floral pattern and a sleek solid gray option. One commenter summed up the hype perfectly: “Omg this is soo cute !!! I need this!” Another added, “That’s a great deal.” The bag’s appeal goes beyond nostalgia—it’s genuinely practical. Each duffel features durable quilted fabric, a detachable adjustable shoulder strap, and plenty of interior and exterior pockets for organization. Spacious enough for a weekend getaway yet compact enough to carry on a flight, it’s a timeless staple that balances comfort and charm. Costco hasn’t listed the Vera Bradley duffel online yet, but in stores, fans are scooping them up fast. As one shopper joked, “Now I must go to Costco omgggg.” For those who remember the glory days of patterned bags—or anyone who loves a good travel find—this might be the comeback of the season.
