Copyright thehindu
The 30% special rebate sale for Deepavali at Co-optex showrooms, which were inaugurated by Collector Simranjeet Singh Kahlon recently, has received a good response from festival shoppers. Officials said the efforts of the State government to boost the sale of handloom products through initiation of a 30% special rebate during festival reasons have paid off. In order to attract more consumers during the festival, a variety of products with contemporary designs products, including soft silk sarees, cotton sarees, bedspreads, pillow covers, and other new-age products, had been brought to the showrooms. A wide variety of new-design sarees such as organic cotton garments (produced naturally without chemical dyes), Kanchipuram, Arani, Salem, Thirupuvanam silk sarees, Coimbatore soft silk sarees, silk dhotis, handloom sungudi sarees, Kanchi cotton, Chettinad cotton, Coimbatore Kora cotton, Salem cotton, Paramakudi cotton, Dindigul cotton, and Aruppukottai cotton sarees were on sale. Furthermore, to attract youth, there were linen/cotton shirts, lungi, towels, and dhotis. Dress materials, nighties, and kurtis for women were also attractively prepared for consumers. In Ramanathapuram district, a sales target of ₹50 lakh had been set for the current year, which was significantly higher than the sales recorded (₹32.28 lakh) last Deepavali season. Co-optex products could also be purchased through their e-commerce website, www.cooptex.gov.in.
