Copyright Rolling Stone
If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission. If you search for Laufey “Street by Street,” you might find her in a few places — performing at one of her upcoming global tour stops, creating new music in the studio, or, if you happen to be in New York City from Oct. 28 to 29, 2025, at the fictional “Everland.” The Grammy Award–winning artist has teamed up with clothing brand Everlane to create a one-of-a-kind pop-up world in SoHo, celebrating their ongoing partnership. Complete with an intricate set, delicious drinks, and Laufey’s signature jazz blasting over the intercom, the limited-time space commemorates her best-selling collaborations with the company. Their first line, released in Fall 2025, featured delicate cardigans, structured blazers, and chic Mary Janes — all of which you can still shop here. The latest drop leans more into cozy loungewear, offering essentials like tees, hoodies, and sweatpants stamped with the superstar’s own John Hancock. A portion of the proceeds from the second capsule collection will support The Laufey Foundation, which, according to the nonprofit’s website, is dedicated to “empowering young musicians by providing access to exceptional music education and instruments.” Rolling Stone sat down with Laufey to talk about her Everlane partnership, dream musical duets, and evolving personal style. Read the full interview below — and shop the Everlane x The Laufey Foundation capsule line here. What was your process for creating this ‘Everworld’ campaign? My twin sister, Junia, who’s my creative director, was very, very involved in getting the world set up and making sure that it was something that felt true to me and true to Everlane as well. I think the idea was to be fully immersed in the world that felt kind of adjacent to my music, which is quite timeless but has a level of humor to it and is a little dreamy. With your new album, how does it feel to make music that’s incredibly personal, but has also reached this wider audience? It feels really amazing. I think it’s a gift anytime we’re able to create art, but the fact that I get to create it, and so close to the references that I love and something that I didn’t necessarily feel other people related to, growing up, that just makes me really happy. I feel a lot less alone in the world, and it makes me feel like there’s a beautiful community out there. Recently, you said that you consider yourself a fan girl, and you see yourself in your audience. I do. Every single day, I come across fans, where I’m like, we’re friends. You’re so cute. Can we be friends? I see reflections of myself in every single one of them, whether it’s physical features or how they dress or how they see the world, or what music they listen to. I just see it, and I feel it, and it’s so cool. What are some of the things that you’ve been the biggest fan of lately? I’m back in a bit of a preppy phase of dressing, which has really been quite fun, because I feel to my core, I’ve always dressed a little doll-like. For a split second, I thought I should be cooler and more edgy. Like, ‘I’m a singer,’ and I’m in this scene, and I should be more of a rock star. But that’s not me. So though it never manifested in how I dress, I’m now claiming ownership of the fact that I just wear little dresses and cardigans and T-strap shoes and ribbons in my hair, and I’m just unapologetically a fan of that. How has your personal idea of style changed over the years? It honestly hasn’t changed at all. Trends just move so fast. I’m wearing the same clothes that I have always worn. I feel like I’ve nailed my personal style down. I used to wear skirts and ballet flats to school in Iceland in the third and fourth grades. I distinctly remember this girl bullying me. Her most painful comment ever was that she sent me a Facebook message in the fourth grade, and she said, “You always wear skirts and ballet shoes to school, and it’s ugly.” And I remember the burning shame I felt that somebody had noticed me dressing too much. But, you know, I’m just me. I’ve literally dressed the same forever. I used to love American Girl dolls because I loved how the historical ones dressed, and I wanted to have dresses just like them. And I feel like that’s just my philosophy. What got you interested in this Everlane campaign? Everlane is a brand that I’ve known of for so long and really loved. I grew up partially on the East Coast, went to school in Boston, and lived in DC for a bit. And I feel like the Everlane woman was the epitome of the cool, Girl Boss, and didn’t listen to any man and just did her thing. They also had good jeans and sweaters, which, when you’re on the East Coast, are necessary or you will shrivel up. And my core style is cardigans and T-strap shoes, and Mary Jane’s, and that is also Everlane. So I was like, this is perfect. Speaking of Girl Bosses, you’ve been working with some industry veterans. What was it like collaborating with someone like Barbra Streisand? Oh, my God. It was incredible. I mean, Barbra is such a legend, and hearing her even say my name is like, this is not real. The fact that she took the time to figure out how to pronounce my name means so much. And the fact that she resonated with a song I wrote about feeling overwhelmed because I’ve made my dreams come true in the last few years (whereas she’s lived the star life for so long), there’s something really profound about that. Who do you think your next dream collaboration would be? Anyone living or dead. I mean, always Ella Fitzgerald, that would be my absolute dream. I really want to do a jazz song with Lady Gaga.
