Copyright thehindubusinessline
The Bajaj Group today announced its Platinum Sponsorship of the Chennai Open 2025 and also unveiled a partnership with the Tamil Nadu Tennis Association (TNTA) to champion its player development programme - ‘THE NEXT LEVEL’ — dedicated to nurturing India’s emerging tennis stars. The partnership with TNTA will amplify the impact of ‘THE NEXT LEVEL’ by providing crucial financial and infrastructural support to promising young players. Initially, Bajaj will support four young women players. In the coming years, Bajaj will support TNTA in developing a comprehensive pathway for young tennis talent. Sanjiv Bajaj, Chairman & Managing Director, Bajaj Finserv, said, “Tennis is more than a sport for us. It reflects the Bajaj spirit of fairness, agility and resilience. Our sponsorship of Chennai Open 2025 brings the excitement of world-class tennis to passionate fans and deepens our connect with them” Bajaj added, “Beyond the tournament, tennis also has the power to inspire young people. Together with TNTA, we are enabling budding talent to find the right mentorship and opportunity they need to ace the global stage. This is part of our long-standing commitment to empowering youth – both on and off the court.” Vijay Amritraj, President, TNTA, said, “We are delighted to welcome Bajaj as a Platinum Sponsor for the Chennai Open 2025. Further, TNTA’s partnership with Bajaj for ‘THE NEXT LEVEL’ initiative stems from our shared vision of fostering inclusivity and access to tennis. With Bajaj’s support, ‘THE NEXT LEVEL’ becomes a transformative platform. We are thrilled to see our young players receive the backing they deserve, and we look forward to seeing them evolve into tennis stars in the international circuit.” As part of ‘THE NEXT LEVEL’ Player Development Programme, the Bajaj Group will support a select group of the top 10 promising tennis players identified by the Tamil Nadu Tennis Association (TNTA) for intensive training, mentorship, and competitive exposure. The sponsorship will cover all aspects of the players’ development—including coaching, camps, equipment, and travel—for the next three years, until they advance to the next stage of their careers. The ‘THE NEXT LEVEL’ initiative reflects Bajaj’s broader commitment to empowering India’s youth through education, employment, entrepreneurship, health, talent development, and now, sports. Through this partnership with TNTA, Bajaj aims to nurture emerging talent and promote excellence in Indian tennis. Published on October 27, 2025
