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Apple Inc. (NASDAQ:AAPL) reportedly plans to add advertisements to Maps starting next year. Maps Ads Will Be Similar To Search Ads In The App Store In his latest "Power On" weekly newsletter, Bloomberg columnist Mark Gurman reported the development. He said that the effort, which is currently gaining momentum, will enable business owners, like restaurateurs, to pay to get featured more prominently. This may look similar to App Store Search Ads, in which developers pay the tech giant to have their apps featured in a promoted slot. See Also: Elizabeth Warren Says Trump ‘Approved’ The Largest Meat Company In World To Be Listed On NYSE Ignoring Corruption And Bribery History, Demands Answers Apple Maps Could Have Better Interface Than Google: Gurman Gurman cited unnamed sources and reported that Apple Maps' new update could have a better interface than Alphabet Inc.’s (NASDAQ:GOOG) (NASDAQ:GOOGL) Google Maps. Moreover, Apple will also use artificial intelligence to make sure the results are relevant. In 2023, during an antitrust trial against Google, the search and ad giant revealed that its Maps services had witnessed a steep decline in usage on iPhones. Subscribe to the Benzinga Tech Trends newsletter to get all the latest tech developments delivered to your inbox. What Potential Issues Apple Could Face With This Update The columnist noted that with this development, Apple risks facing "potential consumer backlash," as some people might be unhappy with the increased vibe of iPhone turning into a "digital billboard for services like AppleCare+, Apple Music, Apple TV and Fitness+." Price Action: Apple shares have risen 7.78% year-to-date, according to Benzinga Pro. Benzinga’s Edge Stock Rankings place Apple in the 75th percentile for Quality, reflecting solid long-term fundamentals and strong investor confidence. Click here to see how it compares with competitors. Check out more of Benzinga’s Consumer Tech coverage by following this link. Photo Courtesy: charnsitr on Shutterstock.com Read Next:
