Copyright Deadline
American Film Market and Marché du Film unveiled a new collaboration called Innovation Hub and an AI-focused programming strand fat AFM 2025 next month in LA. The Hub will spotlight cutting-edge creative and business technology tools that support the development, financing, and production of content. Designed as both an exhibition and ideas forum, it will showcase companies at the intersection of creativity, commerce, and technology, connecting AFM attendees with innovators from across tech, media, and entertainment. Marche’s successful innovation focus, Cannes Next, was the catalyst to bring a similar initiative to AFM. Featured AI sessions so far include Visualizing the Future of Commercial Content: What AI Means for the Industry, and AI in Action: The Platforms Transforming Filmmaking – From Creation to Distribution. The market is set to return for its 46th edition to Los Angeles November 11–16 at the Fairmont Century Plaza after a detour to Las Vegas last year. Over 260 exhibitors and participants from more than 70 countries are already confirmed, organizers said, with distributors and buyers from 58 territories and additional companies still signing up daily.
