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Amazon demands Perplexity 'cease and desist' AI agent Comet Nov. 04, 2025 2:33 PM ETAmazon.com, Inc. (AMZN) StockGOOGBy : Amy Thielen, SA News Editor Comments Amazon (AMZN) is demanding Perplexity stop its AI browser, Comet, from making purchases for users on the Amazon marketplace, a practice the ecommerce giant claims is illegal and unethical by not disclosing its activity to users. In Amazon’s cease and Quick Insights If AI agents shop for users, fewer consumers see paid ad placements, reducing Amazon's ad revenue. These agents can degrade the customer experience, provide inaccurate information, and violate Amazon's data gathering rules. Amazon is acting to protect its platform control and ad business by restricting unauthorized AI agents, indicating a cautious integration of AI alternatives. Recommended For You More Trending News
