Copyright hellomagazine
Ski yoghurt was one of the first prolific fruit-based yoghurt varieties, offering flavours from strawberry to peach melba, and its thick texture and colourful pots rendered it a kind of breakfast luxury. Coupled with its 1982 “One Two Ski” campaign, which marketed the product as a health food, it was a big hit amongst health conscious consumers too. While you can still pick up a four-pack of your favourite Ski flavour at your local supermarket, the modern variety feels a far cry from the luxurious pottles of the ‘80s. The yoghurts were reformulated after the brand was acquired by Nestle in 2002, much to the chagrin of consumers – “Loved Ski yogurts - they were so thick and delicious…and fab flavours. Why did they have to change them?!,” a Facebook user remarked.
