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Qantas International CEO Cam Wallace said: “As the demand for premium travel increases, we’re creating more space, more dining options and a completely enhanced on-ground experience.” Seating space in the Sydney lounge will increase by more than 30 per cent. The Sydney lounge will have “flexible zones” catering to different traveller needs from shared spaces to quiet working zones replete with USB-C power stations and wireless charging. Designed by Caon Design Office, the firm behind Qantas’ understated A380 and ultra-long-range Boeing 787 interiors, and architecture firm Akin Atelier, the business lounge aims to convey the colours and textures of Sydney’s geography, including “the Blue Mountains and Bondi” Beach. The trend for more premium travel has gathered pace since the end of COVID lockdowns. Passengers are willing to spend more for higher quality flying experiences. Loyalty programs have elevated the importance of lounges as a competitive front for airlines.
