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British beauty brand Rimmel has been upping its game in recent years, launching a range of modern makeup products that give bigger name brands a run for their money - all at wallet-friendly prices. Their latest innovation is no exception, with their Multi Tasker Jelly Crush lip and cheek stains giving viral favourites a run for their money. Shoppers may have noticed that beauty brands are launching products that inject fun and creativity back into makeup, with playful textures, bold colours and innovation being the ultimate antidote to the 'clean girl aesthetic'. As a beauty writer, I've seen a massive increase in things like twist-to-dispense packaging, peel-off lip stains and transforming face masks, with jelly blushes being another K-beauty inspired trend that social media has fallen head over heels for. First came Milk's Cooling Water Jelly Tint, the internet-breaking, award-winning product that's been flying off the shelves and has been a staple in my makeup collection since 2023. A few other brands have tried to create similar products, and now, Rimmel has thrown its hat into the ring with Jelly Crush - a Superdrug-exclusive designed to bring that same juicy flush for a fraction of the price. 'Magic' Medik8 serum smooths fine lines and firms up skin 'within a week' Swap pricey beauty advent calendars for 5 much more affordable beauty baubles this Christmas On the surface, the two look almost identical with the same bouncy, cooling texture, same multi-use promise - even the packaging is strikingly similar. But how do they really compare? Before even cracking open the products, the main difference is the price tag, with Rimmel's version ringing in at £10.99, while Milk's is £23. Straight away shoppers save £12.01 when opting for the more budget-friendly cosmetic product, but if I know beauty enthusiasts, they absolutely will fork out more for a superior product, so alas, Rimmel would still need to outshine Milk to come out on top, reports the Manchester Evening News. Looking at the packaging, Milk's branding looks more sophisticated with coloured writing that compliments the shades. Rimmel's packaging is nearly identical, but the black writing - and a lot of it - does make this product look less expensive. That said, opening the product up, it's near impossible to tell them apart. Both have the same amount of product, same shape and addictive, springy jelly bounce that makes them so fun to use. Rimmel's Jelly Crush feels a bit more moist while Milk's is a slightly firmer set, which definitely affects its application, which is where the real differences start to show. Rimmel really goes for impact with instant payoff and strong, vibrant pigment, whereas Milk's more sheer first layer allows for a more controlled, buildable application. On the cheeks, Rimmel's is great for those who love a bold makeup look, perfect for nights out or festival looks, but I do personally prefer Milk's more natural flush, which I can dial up or down depending on the look. On the lips, I find that Milk's stains tend to fade a bit, with Rimmel's offering a more prominent colour that, once dry, really does stay put. In terms of ingredients, the formulas share 15 identical components, including skin-friendly choices like Niacinamide and Aloe Vera, which means neither feel drying on the skin. Rimmel has also added different scents to their four shades, including peach, watermelon, strawberry, raspberry, but these are incredibly subtle and I barely noticed them. Their shades are all unique, though Milk offers a broader range of seven shades for those seeking something a bit different. Both products perfectly capture the fun, bouncy jelly concept and deliver a pop of colour that beautifully completes a makeup look. For those who prefer a buildable stain that looks subtle and natural, Milk's Cooling Water Jelly Tint may be their preferred product. But for those in search of an affordable, vibrant blush with instant payoff, Rimmel Jelly Crush is a fantastic choice, with its Peachy Punch shade being a personal favourite of mine.
